Kim Jones Takes His Summer-Spring FENDI Couture Collection To Shanghai

Kim Jones has revealed his SS21 FENDI couture collection at Shanghai’s Exhibition Center in China, following its initial debut in Paris. Highlighting renegade British sensibility of the Bloomsbury Group, Jones also pays attention to the transcendent romance and timeless creativity, while tying in the history of the brand. Chinese actress Shu Qi, and, socialites and influencers gathered to witness the beginning of a new chapter for the Maison under Jones.

English writer Virginia Woolf and her painter, as well as interior designer sister Vanessa Bell are inspirations for the collection. Their era of liberated femininity is explored with the Italian sculpture found in FENDI’s foundational codes. Jones has tied in femininity and masculine androgyny with fluid looks, rather than creating innate realities.

The beaded boots and hand-painted heels are inspired detail from motifs at the Charleston farmhouse, the Sussex home of the Bloomsbury set, close to where Jones spent a lot of his early childhood. “I like how this family of people – and particularly these two pioneering sisters – moved things forward,” shares Jones in a statement. “I admire the way that they lived their lives, the freedom that they created for themselves and the art that they left behind for the world.” The embroidered embellished gowns are likened to the Vanessa Bell and Duncan Grant frescoes at the Charleston farmhouse.

Digging into the House’s archives as a primary source, Jones incorporated a contemporary perspective by relying on formative sketches. He took formally designed velvet ribbons and created a new design for the collection. And incorporated Karligraphy monograms from Karl Lagerfeld’s previous collections and beaded them onto boots.

Notable Chinese influences walked the show from FENDI China Brand Ambassador Tan Zhuo, Zhao Tao, Cecilia Cheung, Muse Meng, Jike Junyi, Du Juan, Wang Wenqin, Liu Dan, Tong Chenjie, Ju XIaowen, and Jin Dachuan.