Also known as the ‘festival of spring,’ the two-day, ancient Hindu festival of Holi is usually celebrated with some serious partying that includes massive, paint-powder fights in the streets. However, even if the celebrations are a little more low-key this year, you can still get in the spirit with these craft cocktails made with triple-distilled, handcrafted Jaisalmer Indian Craft Gin.
“Gin consumption is galloping in India and Jaisalmer Indian Craft Gin is now at the forefront of the Gin-aissance,” says Sanjeev Banga, the President of International Business at Radico Khaitan, the distillery that produces Jaisalmer Indian Craft Gin. “The consumer response to a truly Indian craft gin has been very encouraging and many more brands are entering this space—a welcome sign for the category.”
This year, the brand has introduced a few specialty cocktails for Holi, one of the most important festivals in India and among the diaspora throughout the world. The two-day event is marked with friends and family coming together (which is why it’s also called the ‘festival of love’), and while the first day of the festival starts with prayer and religious rituals, the following day is all about the wild partying, which includes the throwing of multicolored paint powder (gulal). Like all good parties, sweets and drinks are served during the reveries, including the refreshing, non-alcoholic thandai drink made with nuts, rose water, fennel seeds, cardamom, and peppercorns. “The festivities start with thandai, but soon the cocktails take over,” explains Banga.
Because of the multicolored paint, Holi is also known as the ‘festival of color’ and each color holds its own symbolism. “Jaisalmer Indian Craft Gin cocktails are inspired by the traditional colors of gulal and the botanicals within Jaisalmer Indian Craft Gin, with yellow representing turmeric; red representing love; and green representing spring,” says Banga.
Infuse some brightness into your spring with these Jaisalmer cocktails, inspired by Holi:
Festival of Love
- 50ml Pink Pepper-infused Jaisalmer Indian Craft Gin*
- 25ml Lillet Blanc
- 25ml Aperol or Starlino Arancione
- 25ml Cloudy Apple Juice
- 2 Fresh Strawberries Muddled
- Soda or Prosecco
- Garnish: Strawberries
Shake ingredients with ice, fine strain into a glass over ice and top up with soda or prosecco.
*To make the pink pepper gin, add 1/4 teaspoon of crushed pink peppercorns to the gin for roughly an hour before straining
- 50ml Jaisalmer Indian Craft Gin
- 50ml Pineapple Juice
- 12.5ml Lime Juice (roughly half a lime)
- 12.5ml Sugar Syrup*
- Teaspoon of Grated Fresh Turmeric
- Garnish: Pineapple Leaf and Dehydrated Orange Wheel or Lime Wheel
Shake ingredients with ice, strain into a glass over ice and garnish with pineapple leaf and dehydrated orange wheel or lime wheel
*Make sugar syrup by combining 200g of caster sugar and 200ml of warm water and stir until dissolved
- 50ml Jaisalmer Indian Craft Gin
- 25ml Apple Juice
- 12.5ml Lemon Juice (half a lemon)
- 12.5ml Sencha Green Tea Syrup*
- 3 Slices of Muddled Cucumber
- Garnish: Slice of Cucumber and Sprig of Mint
Shake ingredients with ice, fine strain into a glass over ice, and garnish with a cucumber slice
*Make the sencha green tea syrup by brewing 200ml of sencha green tea, strain and combine with 200g caster sugar; stir until dissolved